|
|
|
Buying your first home: a guide
So, you're about to take that first step up the property ladder
and buy your first home. It's an exciting time - but probably a
little confusing, too. There's so much to think about, and when
you're a first-timer on the property scene, it can be...
How To Make Home Buying Fun
Fun and purchasing a home are probably two concepts that cannot be further apart.
Instead of being fun, purchasing a home might prove to be nerve-wracking and stressful. This is understandably so since this is an investment that spans a lifetime...
Is a Solar Home Right for You?
Ste
p 1 - The Energy Audit
If you would like to construct a solar house, you will need to
conduct an energy audit to calculate the total requirements of
your daily energy needs.
Most of the energy that is consumed in your house is...
Should You Move or Improve Your Property?
In pursuit of the American dream more Americans than ever have selected to become homeowners. Throughout the years the desire to own a home has remained constant but the way we perceive the good American dream of property ownership has changed....
Visions of Sugar Plums and Holiday Safety
Ho, Ho, Ho, Holiday greetings to you!
Every year at this time I can't help but notice the beautiful holiday lighting and adornment. It's great to see that even homes with a "For Sale" sign on the front lawn have been bedazzled with lights! But...
|
|
| |
|
|
|
|
Marketing Tips For Real Estate Agents
1. Add value to your message
The more value you build into your offer, the more likely prospects will be to respond to it. Give your prospects a reason to call you. Offer a buyer's or seller's information kit.
Know an interior decorator? Partner with them to offer free design consultations with to new clients. Use your imagination ... but offer something.
2. Be professional
Real estate is a detail-oriented business. One paperwork slip can put the entire transaction off track. Your prospects know this, so don't ever show a mailer that's less than perfect. It only takes one sloppy design or misspelled word to blow it.
3. Write an irresistible headline
Many of the first-draft farming pieces I see have weak headlines, or no headline at all. I've never understood this. A direct mail piece has less than five seconds to make an impression. That's what headlines are for!
A good headline can capture readers and pull them into the body copy. A weak headline — or a lack of one altogether — gives the reader a good reason to throw your mailer away.
4. Make your offer noticeable
Making a strong offer is critical in any kind of marketing. And making that offer stand out is just as important. After all, what good is a knockout offer if it's set in the same font color and size as the rest of the copy? It's likely to be missed entirely.
Use callout boxes, starbursts, bold font ... whatever it takes. Just make sure your offer stands out.
5. Make your offer clear
Now that your offer stands out on your farming piece, you need
to make sure the reader understands it. This is not the time to show off your vocabulary or use clever language and puns. Make your offer clear, simple to understand, and loaded with value: “18-page survey of local schools — yours free! Call today.”
6. Be unique
If your farming piece looks and sounds like every other farming piece your prospect gets in the mail, what's to make them notice you? You can be unique in a number of ways. You can make a stronger offer, design a more professional mailer, use more specific information, personalize your message, brand yourself in some memorable way, etc.
7. Leverage your website
Use your postcards in tandem with your website. For example, offer the headline or intro from an article on home buying: “15 Home-Buying Secrets You Must Know — Available at www.FakeRealtorSite.com.”
Like most things in marketing, your imagination is your only limit here. Unleash some ideas of your own.
Happy farming!
About the Author: Brandon Cornett has worked as a copywriter, web writer and advertising manager within the direct mail industry. He now dedicates much of his time to helping real estate professionals market themselves effectively. His "Modern Guide to Real Estate Marketing" and his free newsletter are both available through his website: http://www.ArmingYourFarming.com
Source: www.isnare.com
|
|
|
|
|
|